SPF & Strategy: How Top Sunscreen Brands are Dominating Online in India

The Indian sunscreen market is heating up—and not just because of the sun. Our latest Sunscreen Market Report dives deep into how both legacy brands and new-age disruptors are navigating the rapidly evolving digital landscape.

What You’ll Discover Inside:

• Digital Shelf Domination: New-age brands like Aqualogica and Dot&Key are outpacing legacy giants on Instamart, Blinkit, and Nykaa—Dot&Key holds 36% of sponsored listings on Nykaa alone.
• Pricing Insights: From Sheth’s premium ASP of ₹553 to Lakme’s value pricing at ₹340, uncover how brands position themselves across platforms.
• Assortment Trends: A massive 84% of all sunscreen SKUs cater to “All Skin Types”, and SPF 50 variants make up 53% of the market.
• Availability Challenges: Brands like Minimalist show just 1% availability in Mumbai on Blinkit—highlighting critical gaps in quick commerce distribution.
• Content Strategies that Convert: How Foxtale’s use of videos, support images and a detailed A+ content setting new benchmarks for engagement and conversion.

Who is this report for:

Brand managers, digital marketers, skincare entrepreneurs, and anyone looking to scale in India’s booming skincare category. ⬇️Download the full report now to get actionable strategies, real data, and platform-specific insights that will help you outshine the competition.