Trusted by the World’s Biggest Digital-Front Brands  

Playing a tug-of-war between Trust and Transparency in digital?

mFilterIt can be your balance scale. A new-age tech-driven company on a journey to shrink down the black box and add trust and transparency to the digital ecosystem. We help industry-leading brands to stay ahead of the curve using the power of data and innovative tech solutions to verify, optimize and protect your marketing efforts. We are driven by a mission to empower you to enable your digital growth with the help of technology that provides you with true data, transparent measurements and intelligent decision-making.

Roadmap to Scale Fearlessly, Levelling up marketing 4.0 with safetytransparency and insights


Ensuring accurate and quality data

We validate your data & traffic from marketing sources to take swift action against invalid ad traffic, drive actionable insights and ensure it is reliable and authentic to reduce the risk of errors and ensure effective decision-making with true data.


Enabling granular level efficiency

We empower you with actionable data to refine your strategies and achieve the best possible results with actionable insights leveraging the transparent data acquired to optimize marketing efforts efficiently, maximising returns and staying ahead of the competition.


Safeguarding from evolving digital risk

We protect your brand reputation by monitoring the unauthorized use of brand assets and evolved digital risks like transaction laundering and affiliate monitoring by implementing proactive security measures to reduce its impact and maintain brand integrity.

Innovative Solution
To Drive Your Digital Growth

mF Valid 8 | Ad Traffic Validation

Who is seeing your ads – Bots or Humans?

Stay ahead of the sophisticated bots and ever-evolving ad fraud techniques with mF Valid8, a full-funnel ad traffic validation solution. Power up your ad campaigns by identifying and eliminating junk leads falsely attributed traffic sources up to the event stage, to reduce wasteful spending and invest in reaching your intended audiences with a clean cohort of data.  

mF Pace | Media Brand Safety

Are your ads seen beside
safe & relevant content?

Monitor your digital ads and ensure they are appearing beside safe and contextually relevant content, complying with the GARM guidelines. Take proactive action against ads placed beside unsafe content and protect your brand from being associated with objectionable content.

mF Effcent | Search & Creator Monitoring

Are your affiliates & influencers complying with brand regulations?

Keep an eye on your affiliates and influencers to reduce brand abuse and increase the efficiency of campaigns with reliable partners. Monitor the usage of your brand assets and effectively ensure affiliate partner program regulation across platforms to maintain brand integrity.    

mF mScanIt | Digital Commerce Intelligence

Want to upgrade your eCommerce business with hidden insights?

Stay on top of your customer’s mind with the power of extensive digital commerce intelligence. Leverage the power of advanced insights to maximize your sales on third-party eCommerce channels and strategically optimize your customer’s journey at every touchpoint to leave a lasting impression.

mF Sentinel+ | Brand Protection Suite

Want to ensure your brand’s digital assets are protected?

Safeguard your brand’s digital integrity across the digital ecosystem with open-source intelligence. Proactively monitor, manage and takedown misused brand assets in real-time and avoid instances of brand abuse by violators 

mF Tickr | Creative & Content Compliance

Is your content adhering to brand & local protocols?

Maintain your brand integrity across platforms with AI-powered compliance solutions. Stay on top of the brand and local guidelines and ensure consistency of messaging across channels, hence maximizing efficiency and reducing manual errors.

What Our Clients Say

mFilterIt was able to detect and highlight the click fraud cases through different affiliates in a timely manner.  mFilterIt was able to help to catch false user and provide a ability to block them instantly.

Avinash G
Manager, Fan2Play Games

The ad-fraud site helps me evaluate my digital presence, the brand’s identity and understand potential risk items. It has provided me solutions ranging from traffic to competition insights.

Aditi Singh
Product Manager, Zee

It is helping my business understand and evaluate risks related to E-Commerce management for my organization. Also, it helps me mitigate those risks through its unique offering.

Aditya C.
eCommerce Manager,

Making Digital Secure & Sustainable

Leveraging the power of advanced technology and AI & ML, we are enabling brands to outclass the dynamic growth of digital 

We are your partner of trust

Invest in digital without fear with a trusted verification, measurement and protection partner who can help you at every step of your digital journey.

We talk numbers, not words

Take the power in your hand with clean, detailed data that can help you make business decisions with 10x confidence.

We innovate to solve complex problems

Push your boundaries of growth with an innovative and dynamic stack of solutions to address your complex problems and achieve maximum efficiency.

We are your mirror of clarity

Market your brand digitally fearlessly with crystal-clear transparency, build trusted relationships with partners and make business decisions efficiently.

Knowledge Hub

Keep a tab on the latest happenings here.  


Stay updated with the latest happenings in the MarTech and AdTech industry


Explore our latest media coverages by TOI, YourStory and many more  


Get a closeup on our thoughts, insights and findings with industry-agnostic reports


Get detailed insights into the latest trends in the industry.


Explore how our cutting-edge solutions can make a difference for your brand.


Keep a tab on the industry jargon and lesser-known fraud techniques at one place


Answering the Most Frequent Queries

mFilterIt is an ad-tech and mar-tech solution provider that is on a mission to solve complex roadblocks in a digital journey with the help of advanced technologies and capabilities of AI & ML. 

mFilterIt is a tech-driven company which helps digital brands at every stage of their growth journey in the digital ecosystem. We help brands like you to validate your ad traffic, optimize your marketing efforts across platforms with a data-driven approach and ensure a safe digital environment. 

Yes, mFilterIt solutions are easy-to-integrate with major platforms for a seamless user experience.

mFilterIt’s core values are innovation, impact and integrity which drive the mission to make the digital ecosystem safe and efficient.

It’s fuss-free. We have a plug-and-play model which takes no time to start. Connect with us at to get started.